创新价格治理方式 护航平台经济高质量发展——《互联网平台价格行为规则》解读

Core Viewpoint - The platform economy is increasingly recognized as a vital component of China's economic development, providing new opportunities for domestic demand and employment while also raising concerns about pricing behaviors in the market [1][2]. Group 1: Importance of Regulating Platform Pricing Behavior - Regulating pricing behavior in the platform economy is crucial for promoting high-quality development, as it addresses public concerns and establishes a regulatory framework for transitioning from scale expansion to quality enhancement [2][3]. - The pricing behavior in the internet platform sector is characterized by "two-sided market" features and "technology-enabled" attributes, making regulation necessary to protect the rights of both operators and consumers [2][3]. Group 2: Overview of the Pricing Behavior Rules - The "Behavior Rules" consist of 30 articles that provide comprehensive guidelines on pricing practices, including operator pricing autonomy, price marking, competitive pricing behavior, consumer rights protection, and supervision mechanisms [3][4]. - The rules prioritize the autonomy of platform operators in pricing, encouraging innovation and quality improvement while prohibiting practices that manipulate transaction prices through technical means [3][4]. Group 3: Consumer Rights Protection and Transparency - The rules establish clear pricing display requirements to combat information asymmetry, including mandates for transparent pricing mechanisms and the disclosure of differential pricing and promotional activities [4][5]. - Consumer rights are emphasized, with requirements for platforms to clearly present options for automatic payments and renewals, ensuring easy cancellation processes [4][5]. Group 4: Implementation and Collaborative Governance - The implementation of the "Behavior Rules" will require collaboration among various stakeholders, including government, platform operators, and industry associations, to ensure effective governance and compliance [6][7]. - A multi-faceted approach is recommended for the successful execution of the rules, including institutional innovation, technological support, and credit building to create a comprehensive governance ecosystem [7].