Workflow
会展赋能、商业焕活 北辰实业多元生态稳步发展
Cai Jing Wang·2025-08-23 08:35

Core Insights - The current macroeconomic environment presents multiple challenges for businesses, yet some companies, like Beichen Real Estate, are finding stability and growth through strategic planning and resource integration [1] Group 1: Business Performance - In the first half of 2025, Beichen Real Estate achieved a revenue of 3.019 billion yuan, with the exhibition and commercial property sectors contributing 1.477 billion yuan, accounting for 48.96% of total revenue [1] - The company has entered a high-quality development phase in its exhibition and commercial property sectors, which have steadily increased their contribution to revenue and profits [1][3] Group 2: Exhibition Business Development - Beichen Real Estate has been deeply involved in the exhibition industry, leveraging its strategic partnership with the Capital International Exhibition Group to expand its full industry chain layout [3] - As of May 2025, the company owns a total exhibition venue area of 2.16 million square meters in Beijing and Changsha, and manages 66 exhibition venues and hotel projects across 33 cities [3] - In the first half of 2025, the company successfully hosted over 300 exhibitions in various cities, enhancing its reputation in the industry [4] Group 3: Future Strategies - The management has emphasized the importance of innovation in the exhibition business, aiming to expand its scale and improve quality during the 14th Five-Year Plan period [5] - Future plans include enhancing the core functions of "service guarantee" and "driving promotion" while focusing on internationalization, digitalization, and ecological development [5] Group 4: Commercial Property Operations - Beichen Real Estate's commercial property segment has shown steady growth through refined management, operating over 1 million square meters of quality assets [6] - The company has launched a comprehensive office product line, including 12 business projects in the capital's North Central Axis, addressing the changing demands of the office leasing market [6] Group 5: Strategic Alliances - The establishment of the Olympic Consumption Alliance has allowed Beichen Real Estate to integrate various resources in the region, driving consumer engagement and enhancing the performance of its commercial projects [7][8] - The alliance has expanded to 24 member units, positioning itself as a significant driver of consumption in the city [7] Group 6: Market Confidence and Governance - Beichen Real Estate has implemented a valuation enhancement plan, which includes shareholder buybacks and diversified financing to stabilize market confidence [9][10] - The controlling shareholder has actively increased its stake in the company, reflecting confidence in its long-term development and investment value [10] Group 7: Overall Outlook - The company's steady progress is attributed to its deep engagement in the exhibition sector and the synergistic growth of its commercial property business, showcasing effective management and strategic foresight [11]