国家发展改革委有关负责同志就《互联网平台价格行为规则(征求意见稿)》答记者问

Core Viewpoint - The National Development and Reform Commission (NDRC) has introduced the "Internet Platform Pricing Behavior Rules (Draft for Comments)" to regulate pricing behaviors in the platform economy, aiming to prevent unfair competition and ensure a transparent pricing mechanism [1][2]. Group 1: Background of the Rules - The rapid development of the platform economy in China has raised concerns regarding pricing behaviors that affect consumer interests, necessitating more detailed regulatory requirements [2]. - Existing laws such as the Price Law and the Anti-Unfair Competition Law provide general guidelines, but specific regulations for the platform economy are needed to ensure compliance and transparency [2]. Group 2: Overall Approach to Rule Formulation - The rules emphasize a balance between promoting development and regulatory compliance, focusing on price behavior standardization and enhancing transparency [3]. - The rules aim to protect the legitimate rights of both operators and consumers while fostering a healthy platform economy [3]. Group 3: Applicability of the Rules - The rules apply to both platform operators and internal operators, including those providing services or selling goods through the platform [4]. - Self-built website operators and other participants in the platform economy are also encouraged to follow these rules [4]. Group 4: Guiding Autonomous Pricing - The rules affirm the right of platform operators and internal operators to set prices autonomously while regulating the fees charged by platform operators [5][6]. - Operators are encouraged to innovate and improve service quality while adhering to fair pricing practices [6]. Group 5: Price Marking Requirements - The rules mandate clear price marking for goods and services, requiring operators to disclose pricing standards and avoid hidden fees [7][8]. - Promotional rules must be transparent, and any subsidies or discounts should be clearly communicated to consumers [7][8]. Group 6: Regulation of Price Competition - The rules define standards for identifying unfair pricing behaviors such as predatory pricing, price discrimination, and price collusion [9][10]. - Operators are prohibited from manipulating market prices or disseminating false information regarding price increases [10]. Group 7: Collaborative Governance Mechanism - The rules promote a collaborative governance approach involving regulatory departments, platform compliance management, and industry self-regulation [11]. - Regulatory bodies will conduct oversight and enforcement actions to ensure compliance with pricing behaviors [11]. Group 8: Implementation Timeline - The rules are currently open for public comment for one month, after which feedback will be reviewed and incorporated before final issuance [12].