“鸟门”走热：宠物鸟为何成年轻人“新宠”

Core Insights - The trend of raising pet birds, particularly among young people, is gaining popularity, with a significant increase in orders for pet birds on platforms like Taobao, showing over 50% year-on-year growth in the last six months [1][4] - The demographic shift indicates that the "post-95" generation is becoming the main consumer group for pet birds, with female bird owners increasing at a rate eight times that of male owners [1][4] - The market for bird-related products is expanding, with a noticeable rise in sales of bird supplies and accessories, indicating a developing "bird economy" [4] Market Dynamics - Young individuals are increasingly engaging in activities such as taking their pet birds out in public or sharing their experiences on social media, which is driving demand for related products and services [2][4] - The shift in consumer behavior reflects a broader trend where young people are seeking emotional fulfillment from pets, moving from traditional companionship to more nuanced emotional connections [4] Industry Growth - The rise in interest for pet birds is leading to a burgeoning market for bird supplies, with local entrepreneurs showing interest in opening bird cafes and related businesses [4] - The domestic market for bird-related products is gradually expanding, with a notable increase in inquiries from young consumers in China, contrasting with previous trends that focused on overseas markets [4]