振华玻璃：文旅融合赋能的典型样本

Core Insights - The Shandong Lingshang Liuli Cultural Creative Park, as the only national industrial tourism demonstration base in Zibo, has developed a unique "industry + cultural tourism" integration path [1] Group 1: Company Overview - Since 2015, Zhenhua Glass Products Co., Ltd. has focused on industrial transformation and upgrading by establishing the Lingshang Liuli Cultural Creative Park, guided by the principles of inheriting intangible cultural heritage, preserving classic industrial relics, showcasing traditional production scenes, and ensuring industry leadership [3] - As of June this year, the park has received over 1.2 million domestic and international visitors [3] Group 2: Industry Trends - The park has undergone comprehensive upgrades, leveraging trends such as the "barbecue craze," "Liaozhai craze," "handmade craze," "intangible cultural heritage craze," "cultural creativity craze," and "research study craze" to attract visitors [4] - By allowing visitors to experience traditional production techniques and appreciate the creation of exquisite Liuli artworks, the park fosters a lasting "Liuli craze," achieving simultaneous economic and social benefits [4]