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台青逐梦“舌尖经济” 借力东盟成水果贸易“探路先锋”
Zhong Guo Xin Wen Wang·2025-08-23 11:37

Core Insights - Taiwanese entrepreneur Xiao Mingfeng has become a pioneer in fruit trade by leveraging the geographical advantage of Guangxi's proximity to ASEAN countries, focusing on durian imports from Thailand, Vietnam, and the Philippines [1][2]. Group 1: Business Development - Xiao Mingfeng initially ventured into high-end Japanese cuisine in Nanning but shifted back to his roots in durian trade after the restaurant faced challenges [1]. - In 2023, Xiao imported 7,000 tons of Philippine durians, utilizing a peak sales strategy that allowed for a retail price of approximately 30 yuan per pound [2]. - A processing plant capable of handling 400 tons of durians daily was established in Davao City, Philippines, following China's approval for importing fresh Philippine durians [1][2]. Group 2: Market Strategy - The competitive advantage of Philippine durians lies in their staggered sales compared to Thai and Vietnamese durians, enhancing market presence [2]. - A "live peeling and selling" model was pioneered in Shenzhen, contributing to significant sales performance [2]. - Plans to establish a cross-border cold chain logistics system in collaboration with a state-owned enterprise in Nanning are underway, aimed at improving the efficiency of Philippine durian imports into China [2]. Group 3: Community Engagement - Xiao Mingfeng is actively involved in supporting Taiwanese youth in mainland China by establishing a service station for employment and entrepreneurship, providing skills training [3]. - The initiative "Nanning Dream Car" was launched to create a practical platform for Taiwanese youth entrepreneurs [3]. - Xiao emphasizes the opportunities presented by the inclusive nature of the mainland market and the trend of consumption upgrades for Taiwanese youth [3].