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中报现场丨恒安国际上半年收入微降0.2% 管理层:纸巾行业价格战趋稳,尤其看好“即时零售”销售渠道
Mei Ri Jing Ji Xin Wen·2025-08-23 12:21

Core Viewpoint - The financial report of Hengan International shows a slight decline in revenue and profit for the first half of 2025, indicating challenges in the personal hygiene products market, particularly in the sanitary products segment. Financial Performance - For the first half of 2025, Hengan International reported revenue of 11.808 billion yuan, a slight decrease of 0.2% year-on-year [1] - The profit attributable to equity holders was approximately 1.373 billion yuan, down 2.6% year-on-year [1] - The gross profit margin decreased from 33.3% in the same period last year to 32.3% [1] Business Segment Performance - The tissue paper segment generated revenue of 7.174 billion yuan, an increase of 3.2% year-on-year, accounting for 60.8% of total revenue [1] - The sanitary products segment, including sanitary napkins and diapers, saw revenue decline to 3.304 billion yuan, down 14.4% year-on-year, with its share dropping to 28.0% [1] - Other businesses, including raw material trading and home products, achieved revenue of 1.331 billion yuan, a significant increase of 29.6% [1] Market Trends and Innovations - The company is focusing on innovative products such as wet toilet paper and facial wipes to adapt to changing consumer habits [1][2] - Hengan International plans to track market trends for emerging and star products separately [1] Competitive Landscape - The sanitary products segment faced challenges due to new brand entries, reduced foot traffic in traditional channels, and competitive promotions on e-commerce platforms [5] - The adult incontinence products market is growing, with a 1% increase in adult diaper sales [6] E-commerce and New Retail - E-commerce and new retail channels accounted for 34.4% of total sales, with a year-on-year growth of 7.9% [7] - The company anticipates continued growth in these channels, particularly in "instant retail" [7] Cost and Margin Analysis - The gross margin for the tissue paper segment improved from 19.6% to 21.9%, while the gross margin for sanitary napkins decreased from 59.5% to 57.3% [7] - Overall gross margin declined by 1 percentage point due to rising raw material costs [7] Safety and Standards - Hengan International emphasizes the importance of sanitary napkin safety, stating that high gross margins support marketing expenses rather than compromising product safety [8] - The company adheres to strict internal standards that exceed national regulations for sanitary napkin safety [8]