鲁商集团援疆实践：构建“输血”与“造血”结合的长效机制

Core Viewpoint - The company leverages its industrial advantages to implement a dual approach of industrial assistance and consumer support, establishing a long-term mechanism that combines "blood transfusion" and "blood production" to invigorate the economic and social development of Xinjiang [1] Group 1: Industrial Assistance - The strategic cooperation between the company's subsidiary, Furuida Beauty, and Yiparhan in Xinjiang has led to the establishment of a lavender cultural industry park, which has become a popular tourist destination [2] - The industry park integrates planting, research and development, production, sales, and tourism, utilizing 95% of the national lavender planting resources in the Ili River Valley, and employs a model of "enterprise + cooperative + farmers" to increase farmers' income [4] - The company collaborates with research institutions to establish a platform for industry-academia-research cooperation, aiming to innovate the application of lavender active ingredients in pharmaceuticals and daily chemicals, filling a gap in the domestic high-end aromatic raw material market [6] Group 2: Consumer Support - The launch of the "2025 Great Warehouse East Move, Good Products Westward" national procurement initiative in Xinjiang showcases the company's multi-industry collaborative live streaming efforts [9] - The company has successfully established a direct supply chain for high-quality Xinjiang apricots to Shandong, reducing transportation costs and losses, thus enhancing farmers' income [11] - The company actively participates in promoting Xinjiang products through various channels, including online platforms and community activities, to create a sustainable commercial circulation network for rural revitalization [13]