Core Insights - The article highlights the growing popularity of various "super" sports events in China, such as "Su Super," "Gan Super," and "Zhe BA," which are gaining national attention due to their grassroots appeal and community engagement [1][2]. Group 1: Government Initiatives - On August 22, a State Council meeting discussed measures to unleash the potential of sports consumption and promote high-quality development in the sports industry, emphasizing the need to stimulate sports consumption demand and expand consumption scenarios [3]. - The meeting positioned the development of the sports industry and consumption as a crucial part of the broader strategy to expand domestic demand, underscoring the sports industry's significant role in the current economic landscape [5]. Group 2: Industry Growth Metrics - Since the 14th Five-Year Plan, China's sports industry has steadily developed, with the total scale reaching 3.67 trillion yuan in 2023, reflecting an average annual growth rate of 10.3%, and the added value of the industry reaching 1.49 trillion yuan [4]. - The added value of the sports industry has been growing at an average annual rate of 11.6%, accounting for 1.15% of GDP in 2023 [4]. Group 3: Economic Impact of Sports Events - Grassroots sports events like "Village Super" and "Zhe BA" have gained popularity, contributing significantly to economic growth. For instance, the "Su Super" event alone generated over 38 billion yuan in consumption across multiple scenarios, with an average attendance exceeding 60,000 per match [5]. - In the first half of 2023, the "Su Super" event helped Jiangsu province achieve a retail sales total of 23,949 billion yuan, marking a year-on-year growth of 5% and accounting for 9.8% of the national total [5]. Group 4: Supply and Demand Dynamics - The "Su Super" event's consumption scale indicates that enhancing quality supply can effectively stimulate consumer potential and vitality, leading to a dual focus on both demand and supply sides in future policies [6]. - The meeting emphasized the need to increase the supply of sports products and enrich sports events to better meet the upgraded consumption needs of the public [6]. Group 5: Future Directions - There is a call to institutionalize and normalize successful experiences in the sports industry, aiming to establish a modern sports industry system and sustainable development model [7]. - The meeting highlighted the importance of enhancing the vitality of sports operating entities, optimizing the business environment, and supporting social capital investment in the sports industry [7].
赛事烟火气点燃消费活力 更多“苏超”要来了
Zhong Guo Xin Wen Wang·2025-08-23 15:50