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(活力中国调研行)品一味甘醇,从这杯福鼎白茶开始
Zhong Guo Xin Wen Wang·2025-08-23 16:00

Core Insights - Fuding white tea, a traditional Chinese tea with a history of over 1400 years, is recognized for its unique quality characteristics, including ecological aroma and natural sweetness [1] - The tea industry in Fuding is significant, with a projected comprehensive output value of approximately 15.518 billion RMB in 2024 and over 100,000 jobs provided by the tea sector [1] Industry Overview - Fuding is known as the birthplace and core production area of white tea in China, with a tea garden area of about 319,100 acres available for harvesting in 2024 [1] - The tea sales in Fuding are expected to reach 659 million RMB in 2024, with a sales volume of 18,300 tons [3] Company Innovations - Fuding Pinpinxiang Tea Co., Ltd. has implemented an intelligent production line that retains 75% of the white tea essence, with the remaining 25% used for deep processing into products like hand creams and toiletries [2] - The company has adapted its products to cater to younger consumers by innovating traditional white tea cakes into convenient small shapes, which now account for 50% of its sales [2] Market Trends - The popularity of white tea among younger consumers is driving innovation in product offerings, including ready-to-drink tea and white tea beverages, which align with health consumption trends [2] - Fuding white tea has gained significant online traction, with over 50 billion views on Douyin and top influencers achieving sales exceeding 5 million RMB in single live streams [3] Quality Assurance - Fuding has established a big data traceability platform for white tea, involving over 76,000 tea farmers and 3,137 processing enterprises, ensuring quality control from the tea garden to the consumer [4] Export Growth - Fuding white tea is expanding its international presence, with exports reaching 1,200 tons in 2024, marking a 15% increase year-on-year [5] - The establishment of dedicated Fuding white tea stores in countries like Germany and France, with annual sales exceeding 500,000 euros per store, highlights the growing global market for this product [5]