全国55个重点城市个人房源平均租金连续11个月下跌

Core Viewpoint - The average rent for landlords in 55 key cities in China has been declining for 11 consecutive months, with Shanghai experiencing the most significant drop in rental prices [1][2]. Rental Market Trends - In Shanghai, the rental price for personal housing has decreased by 11.78% year-on-year, with some landlords reporting a drop of nearly one-third from peak rental prices [3][7]. - The increase in the supply of personal rental listings has led to intensified competition, resulting in a record high of 618,000 new personal rental units in 55 cities, a year-on-year increase of 12.19% [7][8]. Impact of Affordable Housing - The introduction of high-quality affordable rental housing projects in Shanghai, particularly in areas like Yangpu District, is contributing to the downward pressure on rental prices [4][6]. - The supply of affordable rental housing is expected to continue to rise, with over 30,000 units already planned in the Fengxian District, leading to further reductions in rental costs for urban youth [5][6]. Landlord Sentiment - Landlords are experiencing a shift in mindset, with some expressing a willingness to lower rents to attract tenants, while others prefer to leave properties vacant rather than significantly reduce prices [8]. - The overall sentiment among landlords indicates a struggle to adapt to the ongoing rental price adjustments, with no signs of rental increases in the near future [8].