规范平台价格行为 促进经济稳定增长

Core Viewpoint - The rapid development of digital technology has made the platform economy a significant part of the national economy, contributing to economic growth through various sectors such as e-commerce, digital finance, online education, and remote healthcare [1] Group 1: Regulation of Platform Pricing Behavior - The "Internet Platform Pricing Behavior Rules (Draft for Comments)" aims to regulate pricing behavior through mandatory, prohibitive, and advocacy norms, incorporating flexible regulatory measures [2] - Mandatory norms emphasize fairness, integrity, and transparency in pricing, particularly in price labeling, which is crucial for consumer rights [2] - Prohibitive norms outline unacceptable pricing practices, including selling below cost to eliminate competition, colluding on prices, false promotional pricing, and differential pricing without user notification [2] Group 2: Special Pricing Norms for Platform Economy - Pricing behavior regulations must consider the unique characteristics of goods and services in the platform economy, such as subscription services for digital content [3] - Clear pricing requirements include displaying product names, prices, and related costs on digital platforms, prohibiting hidden charges [3] - Dynamic and differential pricing must be publicly disclosed, including the rules and factors affecting prices [3] Group 3: Responsibilities of Platforms in Pricing Relations - Platforms have a unique role in protecting consumer rights, especially regarding automatic renewals and payment methods, ensuring consumers are informed and can easily opt-out [4] - Platforms must provide accessible channels for consumers to report pricing and transaction disputes and ensure compliance from sellers [4] - Platforms are also responsible for cooperating with regulatory authorities in investigating pricing disputes [4] Group 4: Internal Supervision Responsibilities of Platforms - Platforms must establish internal pricing management rules and compliance systems, ensuring standards for pricing, promotions, and dynamic pricing are met [5] - Platforms are required to maintain accurate records of pricing information and transactions to ensure transparency and traceability [5] - A dedicated pricing supervision mechanism should be established to facilitate consumer complaints and ensure timely resolution of pricing issues [5]