规范秩序 护航消费 共促发展——《互联网平台价格行为规则（征求意见稿）》解读

Core Viewpoint - The article discusses the introduction of the "Internet Platform Pricing Behavior Rules" aimed at regulating pricing practices within the platform economy, enhancing consumer price rights protection, and promoting healthy development of the platform economy [1][2]. Group 1: Regulation of Pricing Behavior - The rules establish compliance standards for platform operators and internal operators regarding pricing activities, emphasizing the respect for pricing autonomy of internal operators [2]. - Specific prohibitions include unreasonable restrictions on pricing through service agreements or technical means, such as forced price reductions or promotional conditions [2][3]. - The rules provide clear standards for identifying unfair pricing behaviors, including price discrimination and price collusion, to ensure fair competition [3]. Group 2: Consumer Price Rights Protection - The rules aim to protect consumer price rights by ensuring transparent pricing and preventing practices like "big data price discrimination" [4][5]. - Operators are required to clearly present options for services like automatic renewals and provide easy cancellation methods, enhancing consumer awareness [5][6]. - The establishment of online dispute resolution mechanisms and quality assurance systems is encouraged to facilitate consumer rights protection [6]. Group 3: Collaborative Development and Governance - The rules propose a multi-faceted regulatory approach combining strict enforcement and flexible governance to address the complexities of pricing violations in the digital economy [7]. - Operators are encouraged to implement compliance management systems and maintain internal oversight to ensure adherence to pricing regulations [7][8]. - The role of industry associations in promoting self-regulation and ethical pricing practices is emphasized, fostering a cooperative ecosystem for the platform economy [8].