“爬山搭子”何以走红

Core Insights - The rise of "accompanying climbing" services reflects a shift in consumer demand towards emotional value rather than just material enjoyment, driven by a growing sense of loneliness among individuals aged 20 to 40 [2][3] - The market for accompanying services is expanding, with projections indicating that the companionship economy in China could reach a market size of 50 billion yuan by 2025 [2] Industry Overview - The "accompanying climbing" service has gained popularity, with some practitioners earning over 300,000 yuan annually, and top performers making over 1,000 yuan per day [1] - The companionship economy encompasses various services, including running partners, photo companions, travel guides, and hospital companions, indicating a broadening of the market [2] Challenges and Concerns - The lack of legal protections and clear responsibilities for service providers and consumers in the "accompanying climbing" industry poses risks, including issues of trust, professionalism, and safety [3] - The industry faces challenges such as low entry barriers, absence of industry standards, and potential safety and privacy risks, necessitating regulatory frameworks and standardization efforts [3] Future Directions - To ensure sustainable growth, the industry must establish clear definitions, rights, and responsibilities for service providers and consumers, alongside the development of a regulatory framework [3][4] - Initiatives such as the introduction of certified accompanying climbers and insurance plans are being explored to enhance service quality and safety [3]