一座舞台带火一座城

Core Insights - The integration of online and offline experiences through live streaming events is revitalizing the cultural tourism economy in Hebei, particularly in Tangshan's Tianyuangu Scenic Area, attracting both local and external visitors [1][2] - The model of "offline stage + online live broadcast" has proven effective in driving night economy and tourism consumption, leading to increased foot traffic and business for local merchants [1][2] Group 1: Live Streaming Impact - The introduction of live streaming stages has significantly increased visitor numbers, with reports of an 8% rise in shop rental rates and full occupancy in hotels during holidays and weekends [1] - The live streaming format combines various performance arts, enhancing audience engagement and creating a unique cultural experience [1][2] Group 2: Sustainability and Growth - Hebei province has established 18 permanent live streaming stages, demonstrating a replicable and sustainable model for integrating live streaming with cultural tourism [2] - The success of these stages is attributed to their innovative content, strong regional culture, and high levels of audience interaction, which contribute to a vibrant night economy [2][3] Group 3: Challenges and Recommendations - The surge in visitors due to live streaming events poses challenges for local public services, necessitating improvements in service quality and emergency response capabilities [3] - Experts suggest enhancing the cultural attributes of live stages by incorporating local arts and heritage, ensuring a continuous flow of fresh content to maintain audience interest [3]