创新价格治理方式护航平台经济

Core Viewpoint - The platform economy is increasingly significant in China's economic landscape, providing new opportunities for domestic demand and employment while also requiring regulatory measures to ensure fair pricing practices and protect consumer rights [1][2]. Group 1: Importance of Regulating Platform Pricing Behavior - Regulating pricing behavior is crucial for the high-quality development of the platform economy, transitioning from "scale expansion" to "quality improvement" [1]. - The pricing behavior of internet platforms is characterized by "bilateral market" features and "technology empowerment," necessitating a regulatory framework to protect both operators and consumers [1][2]. Group 2: Overview of the Pricing Behavior Rules - The "Behavior Rules" consist of 30 articles focusing on aspects such as operator pricing autonomy, price marking, competitive pricing behavior, consumer price rights protection, and supervision mechanisms [2]. - The rules prioritize the autonomy of platform operators in pricing, encouraging innovation and quality improvement while prohibiting practices that manipulate transaction prices through technical means [2]. Group 3: Consumer Rights Protection and Transparency - The rules establish clear pricing display requirements to address information asymmetry, including mandates for transparent pricing mechanisms and disclosure of differential pricing practices [3]. - Consumer rights are reinforced by requiring platforms to clearly present options for automatic payments and renewals, along with easy cancellation methods [3]. Group 4: Implementation and Collaboration - The implementation of the "Behavior Rules" will require collaboration among various stakeholders, including government, platform operators, and industry associations, to ensure effective governance [5][6]. - A multi-faceted approach is recommended for the rules' enforcement, including institutional innovation, technological support, and credit building to create a comprehensive governance ecosystem [6].