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Core Insights - The article discusses the activation of "silent spaces" in urban environments, transforming them into valuable commercial opportunities through innovative uses such as advertising screens and vending machines [2][3][4] - These previously underutilized areas are now seen as potential profit centers, leveraging low rental costs and light asset models to minimize operational expenses [2][3] Group 1: Activation of Silent Spaces - "Silent spaces" are being transformed into commercial touchpoints, allowing businesses to engage with potential consumers in everyday settings like elevators and stairwells [2] - The concept of "micro-updates" and lightweight operations is key to revitalizing these spaces, making them profitable through minimal investment [2][3] Group 2: Economic Implications - Each "silent space" serves as a testing ground for businesses, enabling quick market feedback on consumer preferences and pricing strategies [3] - The reduction in transaction costs due to proximity to consumer movement significantly enhances the likelihood of purchase decisions [3] Group 3: Challenges and Considerations - The commercialization of "silent spaces" has raised concerns regarding safety, hygiene, and consumer experience, highlighting the need for careful planning and execution [3][4] - Some businesses face challenges with rising rental costs after initial success, which can hinder ongoing operations [3]