规范互联网平台价格行为 强监管才有真发展

Core Viewpoint - The article discusses the introduction of the "Internet Platform Pricing Behavior Rules (Draft for Comments)" aimed at regulating the pricing behavior within the platform economy to ensure fair competition and protect the rights of stakeholders [1][2]. Group 1: Regulatory Framework - The National Development and Reform Commission, the State Administration for Market Regulation, and the National Internet Information Office have jointly drafted the pricing behavior rules to enhance the regulatory framework for the rapidly growing platform economy [1]. - The existing legal framework, including the Price Law and the Anti-Unfair Competition Law, is deemed insufficient for the unique challenges posed by the platform economy, necessitating more detailed and regularized pricing regulations [1]. Group 2: Competition and Pricing Practices - The government report for 2025 emphasizes the need to address "involutionary competition," with e-commerce being one of the four key sectors targeted for reform [2]. - The draft rules prohibit platforms from "forcing or indirectly forcing platform operators to lower prices or engage in promotional activities through discounts or rebates," thereby protecting the autonomy of pricing for businesses on these platforms [2]. Group 3: Transparency and Consumer Protection - The rules require clear pricing and promotional practices, mandating that platforms disclose their pricing strategies, including promotional rules, differential pricing, and dynamic pricing, to enhance transparency and allow for social oversight [3]. - The emphasis is on ensuring that price competition is legitimate and beneficial for all parties involved, promoting a healthy e-commerce ecosystem that supports long-term development of the platform economy [3].