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以体育赛事为引擎 激发消费新活力
Nan Fang Du Shi Bao·2025-08-24 01:05

Group 1 - The core viewpoint emphasizes the importance of stimulating sports consumption demand and expanding sports consumption scenarios to better meet the upgrading needs of the public [1] - The total scale of China's sports industry reached 3.67 trillion yuan in 2023, with an average annual growth rate of 10.3%, and the added value reached 1.49 trillion yuan [1] - The proportion of sports service industry, led by competition performance and fitness leisure, increased from 68.7% in 2020 to 72.7% in 2023 [1] Group 2 - Sports activities can significantly boost related product and service demands, as well as promote the development of industries like catering, transportation, and accommodation through sports tourism [2] - The "Su Super" league in Jiangsu has become a phenomenon, driving up consumption in local culture, food, and leisure, while also increasing sales of sports merchandise [2] - A survey indicated that 95.9% of spectators engaged in additional spending beyond ticket purchases, with average travel expenses for out-of-town visitors ranging from 1,000 to 2,000 yuan [2] Group 3 - The State Council meeting highlighted that developing the sports industry and consumption is crucial for implementing the strategy of expanding domestic demand [3] - Key strategies to enhance sports consumption include improving infrastructure, expanding consumption scenarios, and enhancing service quality [3] - It is essential to avoid homogenized competition by tailoring sports events to local economic conditions, social foundations, and resource endowments [3]