新消费派丨1.87亿只“毛孩子”背后，透视宠物经济三大变化

Core Insights - The 27th Asia Pet Expo in Shanghai highlights the booming pet economy in China, driven primarily by the younger generation, with 45.3% currently owning pets and over half having previous pet ownership experience [1][2] Market Trends - The pet market is experiencing robust growth, with a significant increase in investment across various segments such as online platforms, pet healthcare, and pet products [1][6] - The pet economy index has risen by 28.11% this year, outperforming the broader market, indicating strong investor interest [1][6] Consumer Behavior - Young pet owners are increasingly viewing pet ownership as a lifestyle choice, with a shift from basic needs to emotional, refined, and scientific consumption [3][4] - Nearly 70% of pet owners spend an average of 800 yuan per month on pet care, while higher spending brackets (801-1500 yuan and above 1500 yuan) account for 17.2% each [4] Industry Dynamics - The pet industry is evolving from a focus on quantity to value, with a notable trend towards premiumization and localization in sectors like food, healthcare, and insurance [7] - Companies are adapting their strategies to align with consumer preferences, such as collaborating with popular IPs to enhance brand visibility [3] Investment Landscape - The pet industry has seen 634 financing events, with online platforms leading at 27.3%, followed by pet healthcare and products [6] - The sector is expected to provide structural growth opportunities, with a focus on companies that demonstrate strong brand, channel penetration, and product capabilities [7]