Core Insights - Shanghai is enhancing its live streaming industry ecosystem to promote high-quality development of the live streaming economy, with a projected retail sales of approximately 493.7 billion yuan in 2024, marking a year-on-year growth of 12.9%, leading all cities in China [1][2] Group 1: Industry Development - The Shanghai Municipal Commission of Commerce reported that the live streaming retail sales in Shanghai are expected to reach 493.7 billion yuan in 2024, with a growth rate of 12.9% compared to the previous year, positioning Shanghai at the forefront among Chinese cities [1] - The "Shanghai Quality Live Streaming Story" exploration event highlighted the current state and future trends of Shanghai's live streaming economy, showcasing the operations at the Rongmomo live streaming center [1] Group 2: Company Operations - Rongmomo live streaming center, located in the Changning District, features over 20,000 square meters of live streaming space, 150 brand-specific live streaming rooms, and 300 hosts, serving over 120 international mid-to-high-end brands with comprehensive live streaming and operational services [1] - The company emphasizes the integration of "people," "goods," and "scenes" for efficient operations, with a focus on high-quality content and technology services to empower brand live streaming and enhance commercial decision-making through data [1] Group 3: Future Goals - The "Three-Year Action Plan for Promoting High-Quality Development of the Live Streaming Economy in Shanghai (2024-2026)" aims for the live streaming e-commerce retail sales in Shanghai to reach 600 billion yuan by 2026 [2] - Changning District is committed to accelerating the construction of a live streaming economic cluster led by fashion consumption, promoting standardized development and professional training for live streaming talents [1]
上海去年直播零售额近五千亿元 同比增长12.9% 在全国城市中位居榜首
Jie Fang Ri Bao·2025-08-24 02:15