太平洋：给予正海磁材买入评级

Core Viewpoint - The report by Pacific Securities on Zhenghai Magnetic Materials emphasizes the company's focus on its core business and high-quality development, resulting in a "buy" rating for the stock [1] Financial Performance - In the first half of 2025, the company achieved total operating revenue of 3.057 billion yuan, a year-on-year increase of 20.42% - Profit before tax reached 104 million yuan, a decrease of 33.2% year-on-year - Net profit attributable to shareholders was 113 million yuan, down 24.39% year-on-year, with operating costs rising by 26.39%, leading to pressure on gross margin and profitability [2] Industry Position and Product Development - The company leads the nation in rare earth permanent magnet technology and production volume - Continuous R&D efforts on "heavy rare earth-free magnets," "low heavy rare earth magnets," and "ultra-light rare earth magnets" have reduced production costs and improved product performance, ensuring a technological edge in high-performance NdFeB permanent magnet materials - By 2024, the company's rare earth permanent magnet production capacity is expected to reach 30,000 tons, with an output of 20,781 tons, and rare earth permanent magnet revenue accounting for over 99% of total revenue [3] Market Demand and Strategic Positioning - Long-term growth in demand for rare earth permanent magnets is anticipated, driven by the increasing penetration of electric vehicles, with approximately 2-3 kg of rare earth magnets used per pure electric vehicle and about 1.5 kg per plug-in hybrid vehicle - Emerging markets such as humanoid robots and eVTOLs are expected to drive further demand - The company has established comprehensive coverage of top international and domestic automotive brands, with a 100% coverage rate among the top 10 global automotive brands and top 5 domestic brands [4] Supply Chain and Pricing Dynamics - China remains the largest supplier of rare earth resources globally, with a 2024 quota of 270,000 tons, reflecting a 6.36% year-on-year increase for light rare earths and a stable supply for heavy rare earths - The price of rare earths has been on the rise since 2025, benefiting the entire industry chain, and the company is expected to gain from this upward trend [5] Investment Outlook - The company is positioned as a leader in rare earth permanent magnet technology and production, with a diverse client base including many well-known domestic and international companies - The forecast for net profit attributable to shareholders for 2025-2027 is 290 million yuan, 480 million yuan, and 590 million yuan, respectively, with corresponding P/E ratios of 53x, 32x, and 26x, leading to an "accumulate" rating [6]