Xin Lang Cai Jing·2025-08-24 04:05Core Viewpoint - The report from Guosen Securities indicates that while Li Ning faces short-term marketing cost pressures, operational efficiency is improving, and there is an expectation for mid-term sales growth to accelerate, leading to a recovery in profitability [1] Group 1: Financial Performance - In the challenging operating environment of the first half of 2025, the company achieved stable performance, particularly in profit metrics after excluding non-operating impacts [1] - The forecast for the company's net profit attributable to shareholders for 2025-2027 is projected at 2.51 billion, 2.83 billion, and 3.04 billion yuan, reflecting year-on-year changes of -16.6%, +12.5%, and +7.7% respectively [1] Group 2: Marketing and Growth Potential - The collaboration with the Chinese Olympic Committee and other resource investments in the second half of the year will incur additional short-term costs, but these are expected to gradually convert into sales drivers [1] - The company maintains a healthy operational foundation and has potential for brand growth acceleration through enhanced marketing efforts [1] Group 3: Valuation and Rating - The reasonable valuation has been adjusted to a range of 21.1-22.3 HKD, corresponding to a 2026 price-to-earnings ratio of 18-19 times [1] - The rating remains "outperform the market" [1]