“瓜子大王”半年净利暴跌7成多，网友对新品吐槽多于点赞

Core Viewpoint - The company, Qiaqia Food, reported a significant decline in both revenue and net profit in its semi-annual report, with net profit dropping over 70%, marking the largest decline in recent years [1][4]. Financial Performance - Qiaqia Food achieved revenue of 2.752 billion yuan, a year-on-year decrease of 5.05% [4]. - The net profit attributable to shareholders was 88.64 million yuan, down 73.68% from 337 million yuan in the same period last year [4]. - The company's cash flow from operating activities was 164 million yuan, a decrease of 76.12% year-on-year [4]. - Gross margin fell from 28.41% to 20.31%, and net margin dropped from 11.62% to 3.24%, both declining by over 8 percentage points [4]. Market Conditions - The company has faced rising raw material costs, particularly for sunflower seeds and core nut ingredients, which have impacted profit margins [4][5]. - The quality of sunflower seeds has been affected by adverse weather conditions, leading to increased prices and reduced supply [5]. Product Development and Consumer Preferences - Qiaqia Food has been actively developing new products, including unique flavors of sunflower seeds, but these have not resonated with the majority of consumers who prefer traditional flavors [6][9]. - The company has also ventured into ice cream products and collaborated on promotional items, but these efforts have not significantly boosted sales [12][15]. - Data indicates a decline in younger customers (under 35) from 58% to 41% over three years, suggesting a potential disconnect with the target demographic [15]. Future Outlook - Due to cost pressures, East Wu Securities has revised its profit forecasts for Qiaqia Food, projecting net profits of 600 million, 1.05 billion, and 1.12 billion yuan for 2025-2027, down from previous estimates [4]. - The competitive landscape in the snack food industry is expected to intensify as consumer preferences evolve and brand choices diversify [15].