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一张“浙BA”票根 串起浙江绍兴城市烟火图鉴
Zhong Guo Xin Wen Wang·2025-08-24 09:03

Core Insights - The "Zhe BA" basketball league in Shaoxing has successfully engaged local communities and boosted economic activity through various promotional strategies and events [1][2][3][4] Group 1: Event Impact - The first home game of the Shaoxing team attracted nearly 10,000 fans to the Shaoxing Olympic Sports Center, indicating strong local interest in the league [2] - The local government issued over 60 million yuan in consumption vouchers to stimulate spending around the event, benefiting various market participants [2] Group 2: Cultural Integration - Shaoxing has creatively integrated local culture with the basketball events, using media to promote regional specialties and create buzz around the league [3] - The concept of "ticket root economy" is emphasized, where the ticket serves as a key to unlock local cultural experiences and enhance community identity [3][4] Group 3: Long-term Economic Strategy - The city is leveraging the basketball events to promote long-term economic benefits, including exclusive housing discounts for ticket holders, with discounts up to 100,000 yuan for home purchases [4] - The initiative aims to transform the excitement of attending games into sustained consumer engagement and urban development [4]