（活力中国调研行）从一纸婚书到一串消费链 “甜蜜经济”再添新温

Core Insights - The article discusses the emergence of a "sweet economy" centered around marriage registration in Xiamen's Gulangyu Island, highlighting the integration of romantic experiences with consumer services [2][4]. Group 1: Marriage Registration Center - The Gulangyu Marriage Registration Center, China's first globally accessible marriage registration site, officially opened on June 16, 2025, and is located in a UNESCO World Heritage site [2]. - As of August 16, 2023, the center has processed marriage registrations for 402 couples, including 18 from overseas, Hong Kong, Macau, and Taiwan, and 315 from within Fujian Province [2]. - The center's peak registration day saw 45 couples registered, indicating a strong demand for its services [2]. Group 2: Economic Impact - The opening of the marriage registration center has stimulated surrounding industries, including wedding services, gifts, and accommodations, creating a collaborative "sweet economy" [2][4]. - Local businesses, such as the Xiamen Huahaoyueyuan Wedding Company, have adapted to this demand by offering digital services for wedding planning, including appointment scheduling and photography [4]. - The sales of traditional wedding pastries, known as "喜饼," have significantly increased since the center's opening, reflecting the growing consumer engagement in the area [7]. Group 3: Cultural Integration - The marriage registration center combines traditional customs with local characteristics, enhancing the cultural depth of the "sweet economy" [7]. - The recent revision of China's marriage registration regulations allows for nationwide processing, encouraging the integration of travel and marriage services, thus promoting the "tourism + marriage" model [7].