体育消费有望成为拉动内需“潜力股”

Core Viewpoint - The recent State Council meeting emphasized the importance of developing the sports industry and consumption as a key part of the strategy to expand domestic demand, aiming to enhance the quality and scale of the sports sector [1] Group 1: Industry Development - The sports industry in China has shown steady growth, with a total scale reaching 3.67 trillion yuan in 2023, reflecting an average annual growth rate of 10.3% [2] - The added value of the sports industry has increased at an annual rate of 11.6%, accounting for 1.15% of GDP in 2023, moving closer to becoming a pillar industry [2] - Various local sports events have significantly contributed to consumption, with 511 monitored events in seven regions generating over 16 billion yuan in related consumption [2] Group 2: Consumer Demand - The shift in consumer behavior towards experience and enjoyment aligns with the growth of sports consumption, driven by factors such as aging population and increased health awareness [3] - The supply capacity of the sports industry is improving, with better product and service quality supporting the growth of sports consumption [3] Group 3: Policy Recommendations - Future regulatory efforts should focus on enriching event supply, enhancing brand event influence, and lowering market entry barriers to encourage social investment in the sports sector [4] - The National Sports Administration plans to develop policies to promote event economies, aiming to enhance event supply and brand influence while coordinating with the industry [4]