中小企业搞创新要“软硬”一齐抓

Core Viewpoint - The Ministry of Industry and Information Technology emphasizes the importance of innovation for small and medium-sized enterprises (SMEs) to achieve high-quality development, focusing on both "hard innovation" and "soft innovation" to enhance competitiveness and adapt to market changes [1][2]. Group 1: Hard Innovation - "Hard innovation" is crucial for SMEs to strengthen core competitiveness, involving investments in new materials, technologies, and smart production equipment [2][3]. - SMEs that accelerate the development of new technologies and products through "hard innovation" can enhance product competitiveness and secure market share and profit margins [2][3]. - Challenges such as funding, technology, and talent constraints hinder SMEs in their pursuit of "hard innovation," necessitating capital market support through listings and mergers [2][3]. Group 2: Soft Innovation - "Soft innovation" encompasses management, business model, and corporate culture innovations, which are essential for driving enterprise development [3]. - The rise of social media provides new marketing channels, prompting SMEs to adopt precise positioning and personalized marketing to enhance brand awareness [3]. - Both "hard innovation" and "soft innovation" must work in tandem to enable SMEs to thrive in competitive markets and achieve sustainable development [3]. Group 3: Future Outlook - By the end of 2024, the number of SMEs in China is expected to exceed 60 million, reflecting a trend of simultaneous quantity and quality improvement [4]. - Continuous innovation is essential for SMEs to contribute to high-quality economic development in the future [4].