Core Viewpoint - The transformation of the Jiuzhai Huamei Resort from underutilized assets to a vibrant destination exemplifies the successful implementation of the "AMC + Bank" collaborative model by China CITIC Financial Asset, showcasing its shift from a risk mitigator to a value creator [1][2]. Group 1: Project Overview - Jiuzhai Huamei Resort, part of a central enterprise's cultural tourism strategy, faced challenges such as low asset utilization and the need for innovative operational models [1]. - The project has undergone a significant transformation, with the introduction of new attractions like the upgraded Intangible Cultural Heritage Museum and a pet park, enhancing its appeal to families [1][2]. Group 2: Financial Performance - The resort achieved a revenue of 91 million yuan in the first half of 2025, reflecting a year-on-year growth of 24.15% [2]. - The core hotel segment aims for a positive EBITDA this year, with a notable reduction in the debt-to-asset ratio compared to before the revitalization efforts [2]. Group 3: Collaborative Model - The "AMC + Bank" model integrates the expertise of CITIC Financial Asset with banking resources to create a comprehensive financial service system, addressing issues like asset restructuring and debt optimization [2][3]. - This model has been recognized as a replicable solution for similar projects, with Jiuzhai Huamei Resort being selected as a typical case by the National Development and Reform Commission [3]. Group 4: Industry Impact - The successful revitalization of the Jiuzhai Huamei Resort not only strengthens the central enterprise's transformation but also serves as a benchmark for financial support in the cultural tourism sector [3][4]. - The experience gained from this project enhances CITIC Financial Asset's expertise in green finance, paving the way for further collaborations with other enterprises seeking transformation [4].
“沉睡资产”蝶变“活力绿洲”中信金融资产创新“AMC+银行”协同模式