满足真需求才能根除假专家

Group 1 - The article highlights the emergence of fake agricultural technology experts exploiting short video platforms to deceive farmers and sell substandard agricultural products, ultimately harming farmers' interests and agricultural production safety [1][2] - These fake experts, lacking agricultural backgrounds, present themselves as "research institute experts" or "top agricultural university graduates," using persuasive language to target farmers' desire for increased production and income [1][2] - The prevalence of fake experts is attributed to the limited availability of genuine agricultural technology promotion resources at the grassroots level, leading farmers to rely on scattered online information for decision-making [1][2] Group 2 - To combat the issue of fake experts, it is essential to enhance agricultural technology service capabilities, allowing farmers to access real, scientific, and practical agricultural information [2][3] - Agricultural research institutions and grassroots agricultural technology stations should utilize diverse channels, including short video platforms, to disseminate authoritative information and conduct training [2] - Regulatory measures must be strengthened, including establishing mechanisms to address false advertising and the sale of counterfeit agricultural products, while holding accountable those involved in the production and sales chain [2][3] Group 3 - The article emphasizes the need for strict identity verification for accounts claiming to be experts on platforms, as many have evaded scrutiny and spread exaggerated claims [2] - Platforms should implement mandatory certification requirements for accounts labeled as "experts" and establish product traceability and testing proof for agricultural product sales [2] - Enhanced content review processes are necessary for videos containing claims of "special effects" or "rapid yield increase," with potential for manual review of flagged content [2]