一家奥地利巧克力企业的中国缘

Group 1 - The core idea of the article highlights the successful expansion of the Austrian chocolate company, Zotter, into the Chinese market through innovative experiential stores known as chocolate theaters, which have gained popularity among local consumers [1][2] - Zotter has established chocolate theaters in both Austria and Shanghai, attracting over 2,000 visitors daily during peak summer periods, showcasing the effectiveness of their business model in fostering local chocolate culture and demand [1] - The company has received significant support from local governments and has found strong partnerships in China, which has been crucial for its operational success and adaptation to the market [2] Group 2 - Since entering the Chinese market in 2013, Zotter has participated in every China International Import Expo (CIIE) since its inception in 2018, where it has showcased various chocolate flavors and attracted large crowds [2] - The company plans to introduce 50 new products at this year's CIIE, indicating a commitment to innovation and responsiveness to consumer preferences [2] - The CEO expresses confidence in the resilience of the Chinese economy and believes that the demand for high-quality products and services, including Zotter chocolates, will continue to grow [2]