3 Must-Know Facts About Roku Before You Buy the Stock

Core Insights - Roku's stock has fallen 80% from its peak, despite a 27% increase in 2025, which may attract investors looking for buying opportunities [2] - The company has shifted its revenue model significantly, with hardware revenue dropping from 54% in Q2 2017 to just 12% in the latest quarter [4] - The platform segment, which includes advertising and subscription revenue, has become the primary revenue driver, boasting a gross margin of 51% [5] Revenue Mix and Strategy - Hardware remains essential for Roku's strategy to increase device penetration in households, but its financial impact is expected to diminish over the next 5 to 10 years [6] - Roku competes with major tech companies like Alphabet, Amazon, and Apple, which have their own streaming services and devices, posing a significant competitive threat [7][8] - The leadership team must focus on enhancing all aspects of the business to maintain market position against these formidable competitors [9] Growth Potential - Roku's revenue has grown at a compound annual rate of 29.5% from 2019 to 2024, with a projected growth rate of 12.1% from 2024 to 2027 [10] - The ongoing trend of cord-cutting is driving more households to streaming services, resulting in a 17% year-over-year increase in streaming hours on Roku's platform, reaching 35.4 billion in Q2 [11] - The growth of digital advertising is expected to benefit Roku as streaming accounts for 47% of daily TV viewing time in the U.S., leading to increased ad revenue [12]