研判2025！中国人参类保健食品行业市场政策、产业链、发展现状、竞争格局及发展趋势分析：市场竞争日趋激烈[图]

Overview - The demand for health food, particularly ginseng-based products, is increasing due to rising living standards and health awareness among consumers. Ginseng is recognized for its various health benefits, making it increasingly popular among consumers [1][13] - The aging population, referred to as the "silver economy," is driving demand for health products, with ginseng health foods meeting their wellness needs. Additionally, younger consumers are showing interest in ginseng products, such as ginseng gummies and coffee, contributing to market growth. The demand for ginseng health foods in China is projected to reach 17,548.8 million boxes/bottles/cans by 2024, with a market size of 12.593 billion yuan [1][13] Market Policies - The Chinese government has implemented various policies to support the development of the health food industry, including ginseng products. These policies aim to encourage and regulate the industry, creating a favorable environment for growth [4][6] Industry Chain - The ginseng health food industry consists of an upstream segment that includes ginseng, auxiliary materials, production equipment, and packaging materials. The midstream involves research and production, while the downstream encompasses sales channels such as supermarkets, pharmacies, and e-commerce platforms [7][9] Development Status - The market for ginseng health foods is expanding, driven by increased consumer interest and the aging population. The demand is expected to grow significantly, with a projected market size of 12.593 billion yuan by 2024 [1][13] Competitive Landscape - The number of companies in the ginseng health food sector is rapidly increasing, leading to heightened competition. As of August 2025, there are 1,129 approved ginseng health food products, with 1,089 from domestic companies and 40 from imports [15] - Key players in the industry include Yisheng Pharmaceutical, Tongrentang, and Jilin Aodong, among others. Yisheng Pharmaceutical has diversified its operations across the ginseng industry chain, while Jilin Aodong has developed a comprehensive health product portfolio [17][20] Future Trends - The ginseng health food market is expected to see increased product diversification, with new consumption methods and snack-like products emerging. Brands will focus on enhancing their image and marketing strategies to stand out in a competitive landscape [22]