洽洽食品：对新品发展仍延续大单品思路，打手瓜子、魔芋等都有希望成为大单品

Group 1 - The core issue affecting the gross margin of the company's products is the increase in raw material costs, along with promotional activities and competitive products with lower margins [1] - The company plans to enhance its sales and operational quality by optimizing product structure, launching exclusive products, increasing live streaming on Douyin, and strengthening content marketing to improve gross margin [1] - The company aims to continue focusing on developing large single products, targeting high market recognition with products expected to generate sales between 300 million to 1 billion and 500 million to 1 billion [2] Group 2 - The company is currently promoting new products such as "Da Shou" sunflower seeds, a full nut series, fresh-cut potato strips, konjac, and sunflower seed ice cream, which have the potential to become large single products [2] - The konjac category is primarily sold through online channels, Southeast Asian markets, and select offline channels in major cities in China [2]