从“到此一游”到“心之所向”

Core Insights - The rise of the "Wogan Drift" project in Guilin, Guangxi, reflects a shift in tourism from adrenaline-fueled experiences to more relaxed, emotionally fulfilling activities, with projected annual revenue expected to be three times that of the previous year [1][2] - The emotional value is becoming a key driver in consumer spending, with various new tourism experiences being developed to cater to this demand [4][8] Group 1: Emerging Tourism Trends - Tourists are increasingly seeking deep experiential and emotional healing travel, moving away from traditional sightseeing [2] - The "Wogan Drift" offers a unique slow-paced experience, attracting visitors looking for relaxation and tranquility [2] - Surrounding businesses, such as restaurants and accommodations, are expected to see a 15% increase in customer traffic and a 10% rise in occupancy rates due to the popularity of the "Wogan Drift" [2] Group 2: Event-Driven Tourism - Large-scale events, such as concerts and music festivals, are significantly boosting local economies, with 29 major performances generating ticket sales of 439 million yuan and driving over 3 billion yuan in consumption [3] - High-profile concerts, like those by Jay Chou and Dao Lang, have attracted large audiences, with Jay Chou's performances alone bringing in 1.148 billion yuan in consumer spending [5] Group 3: Emotional Value in Tourism - The essence of tourism is shifting towards differentiated experiences, with emotional value becoming a core driver of consumer behavior [4] - Tourists express a desire for "aimless travel," valuing relaxation and a break from their busy lives [4] - Various local initiatives, such as free camping at music festivals and discounts for concert-goers at local attractions, enhance the emotional connection and overall experience for visitors [6][7] Group 4: Policy and Economic Initiatives - The Guangxi government is implementing policies to enhance tourism, including a three-day ticket system and cultural discount cards, aimed at integrating various tourism experiences [6] - The "2025 Guangxi Summer Consumption Season" initiative aims to stimulate market activity through tourism vouchers [6] Group 5: Future of Tourism - The competition in the tourism industry is increasingly centered around emotional productivity, with the ability to create unique emotional memories becoming a key competitive advantage [8]