农资变革浪潮下，新洋丰这样破局

Core Insights - New Yangfeng Agricultural Technology Co., Ltd. reported a revenue of 9.398 billion yuan for the first half of 2025, marking an 11.63% year-on-year increase, and a net profit of 951 million yuan, up 28.98% year-on-year, despite challenging market conditions in the agricultural input sector [1] - The company has transitioned from a supply-demand imbalance to a surplus in the agricultural input market, maintaining steady growth as a leading player in China's phosphate and compound fertilizer industry [1] Group 1: Innovation and Product Development - New Yangfeng is focusing on the emerging "agricultural input retail" model, which integrates various agricultural products to meet farmers' demand for quality and cost-effective solutions [1][2] - The company has developed a series of innovative fertilizers using its proprietary DCR dual-control technology, enhancing nutrient absorption and reducing nutrient loss, which has received positive feedback from farmers [2] - Collaborations with research institutions have led to the creation of specialized fertilizers that improve crop yield and quality while addressing safety concerns, resulting in high demand from both farmers and distributors [2] Group 2: Customized Solutions and Services - New Yangfeng customizes nutrition plans for different crops, addressing specific planting challenges with targeted solutions [3] - The company invests over 40 million yuan annually to maintain a professional agricultural service team, enhancing service delivery from distributors to end-users [3] - In 2024, New Yangfeng conducted over 11,000 technical training sessions, reaching 61,000 participants, and established numerous demonstration fields to promote effective agricultural practices [3] Group 3: Digital Transformation and Efficiency - The company's digital transformation platform supports precise production and service delivery, ensuring consistent quality in fertilizer production [4] - New Yangfeng has developed a satellite remote sensing service app that integrates agricultural big data and AI, providing real-time crop monitoring and decision-making support for farmers [5] - Demonstration projects in Shandong Province have shown significant yield increases of 16% to 18% through the application of smart agricultural decision systems, contributing to national food production goals [5]