UTour (SZ:002707) Bei Jing Ri Bao Ke Hu Duan·2025-08-25 02:42Core Viewpoint - The tourism market is experiencing a seasonal decline, but it is a peak season for elderly travelers who prefer offline travel agencies and personalized services [1][3]. Group 1: Elderly Travelers' Preferences - Elderly travelers tend to trust offline travel agencies more than online platforms, often relying on familiar guides and community-based services [1][3][4]. - Many elderly individuals use online platforms primarily for information gathering, preferring to finalize bookings in person to ensure reliability [3][4][10]. - The trend shows that elderly travelers are increasingly interested in customized and slow-paced travel experiences, avoiding shopping tours and preferring in-depth exploration [4][10]. Group 2: Travel Agency Adaptations - Travel agencies are shifting their operational strategies to cater to the elderly demographic by establishing community-based outlets and offering tailored services [1][8]. - Agencies are utilizing social media and online platforms to disseminate information while maintaining a strong offline presence to build trust with older clients [9][10]. - The emergence of small travel agencies focusing on community engagement and diverse service offerings is noted, with some even selling products for elderly customers [6][8]. Group 3: Market Trends and Insights - The travel market is undergoing changes, with some new agencies opting for online models rather than traditional storefronts, reflecting a shift in consumer behavior [9][10]. - Elderly travelers are showing a preference for longer trips, with interest in destinations previously considered niche, such as Central and South America [10]. - The importance of verifying travel agency credentials and understanding service details is emphasized, particularly for elderly travelers who may be more vulnerable to misinformation [11][12].