Group 1 - The core focus of the article is the launch of Xiaohongshu's local lifestyle business, specifically the "Xiaohong Card" program, which is set to fully roll out by the end of September [1] - The initial testing phase of the "Xiaohong Card" targets merchants in the dining, leisure activities, and exhibition sectors, with the first cities being Hangzhou, Shanghai, and Guangzhou [1] - The "Xiaohong Card" offers users at least a 10% discount at participating merchants, while merchants have the flexibility to set their own discount levels [1] Group 2 - Xiaohongshu's "Xiaohong Card" is similar to loyalty programs like Taobao's 88VIP and JD's PLUS, aiming to connect online decision-making with offline consumption to create a transaction loop [1] - Youzan serves as the exclusive service provider for the "Xiaohong Card," having previously collaborated with Xiaohongshu to launch local lifestyle solutions covering group buying and food delivery [1] - Several local influencers in Hangzhou have already participated in the internal testing and shared their experiences through posts [1]
独家｜小红书力推本地生活：“小红卡”计划于9月底全量上线，有赞为独家服务商