Core Viewpoint - The article highlights the issue of fake agricultural experts exploiting farmers through online platforms, emphasizing the need for stricter regulation and accountability from these platforms to protect farmers from scams [1][5][11]. Group 1: Identification of the Problem - Many farmers have reported encountering fake agricultural experts online who falsely claim to have extensive experience and offer free agricultural guidance [2][3]. - These impostors use deceptive tactics such as creating fake personas, dramatizing their expertise, and aggressively marketing ineffective agricultural products [4][10]. - The phenomenon reflects a broader issue of moral decay in platform governance, where the pursuit of traffic and profit overshadows ethical responsibilities [11][18]. Group 2: Impact on Farmers - The so-called "expertise" provided by these individuals often lacks scientific validity, leading farmers to purchase overpriced and ineffective agricultural products driven by trust and anxiety [12][14]. - The platforms have been criticized for ignoring false information, allowing these scams to proliferate unchecked [15][16]. Group 3: Recommendations for Platforms - Platforms must abandon the excuse of "technical neutrality" and take responsibility for the dissemination of false information, as their inaction harms not only farmers but society as a whole [19][21]. - A proposed "three checks and three verifications" mechanism for agricultural accounts includes verifying educational credentials, professional qualifications, and work history [22][23]. - The implementation of AI technology for content verification and the establishment of a user-participation monitoring network are recommended to combat misinformation effectively [25][26][30]. Group 4: Importance of Agriculture - Agriculture is deemed vital for the nation, and farmers are essential to land cultivation, making the fight against misinformation in this sector crucial [28][30].
快评丨避免假农技师坑农,平台应当好“守门人”
Nan Fang Nong Cun Bao·2025-08-25 04:04