南都电商观察｜王艳带货引争议；顿顿单飞首场带货超500万

Group 1 - The former CEO of Dongfang Zhenxuan, Sun Dongxu, is reportedly on leave and has not resigned, as confirmed by the company and Sun himself [1][3] - Yu Minhong, the founder of Dongfang Zhenxuan, stated that Sun has been working as a consultant since December 2023 and is currently on an extended leave approved by him [3] Group 2 - Wang Yan, known for her role as "Qing Ge Ge," generated significant sales during her live streaming sessions, with her first session achieving sales between 10 million to 25 million yuan in just 4 hours [5] - In her second live session, sales exceeded 7.5 million yuan, bringing her total sales from both sessions to over 30 million yuan [5] Group 3 - Former Dongfang Zhenxuan host, Dun Dun, successfully conducted her first solo live streaming session, attracting over 3.5 million viewers and achieving sales between 5 million to 7.5 million yuan [6][7] Group 4 - Douyin E-commerce has cracked down on fraudulent practices in live streaming, penalizing over 40,000 merchants for引流欺诈 (traffic fraud) [7][8] - The platform has implemented measures to protect consumer rights and will continue to enhance risk identification and prevention capabilities [9] Group 5 - Kuaishou E-commerce has launched the "National Subsidy Partner" project, featuring 24 selected streamers with a combined follower count exceeding 390 million and monthly sales over 2 billion yuan [10] - The project aims to promote the "National Subsidy" initiative and enhance the visibility of participating streamers [10] Group 6 - The State Administration for Market Regulation has initiated a pilot program for product quality safety traceability, covering 10 categories of products closely related to consumer safety [11] - This program will be implemented across major e-commerce platforms, ensuring transparency and accountability in product information [12]