Workflow
“骑手”抱患儿送外卖?美团揭秘这拍、导流、带货套路
Xin Lang Ke Ji·2025-08-25 05:09

Core Viewpoint - The article highlights the issue of social media accounts exploiting the narratives of delivery riders, particularly those involving hardship stories, to gain attention and generate revenue through misleading content [1][5]. Group 1: Company Actions - Meituan has publicly refuted the claims made by certain social media accounts that spread false narratives about delivery riders, specifically addressing the account "胥小路的vlog" which was penalized by the Shenzhen Cyberspace Administration for spreading malicious content [1]. - The company has reported relevant leads to law enforcement, resulting in administrative penalties against individuals involved in creating misleading content for personal gain [1]. Group 2: Industry Trends - There is a growing trend on social media where content creators fabricate stories about delivery riders, such as "a single father carrying a sick child while delivering" and "a female rider placing her child in a food delivery box," to attract views and direct traffic to their personal accounts [2][5]. - These fabricated narratives not only misrepresent the actual conditions faced by delivery riders but also overshadow the voices of families who genuinely need assistance [5].