上海迪士尼宣布：调价

Core Insights - Shanghai Disneyland announced an increase in the number of intermediate ticket price levels starting mid-October, while maintaining the current price range of 475 to 799 yuan [2] - The ticket pricing structure has been adjusted from four levels to six levels, with specific prices currently set at 475, 539, 599, 659, 719, and 799 yuan [2] - The new multi-tiered pricing structure aims to provide more options for visitors and help balance annual visitor flow, enhancing the overall visitor experience [2] Ticketing and Promotions - The resort will introduce more ticket products this fall, including a special "afternoon ticket" for the Shanghai Tourism Festival, allowing entry after 3 PM during specific dates [3] - Shanghai Disneyland's base ticket price remains competitive at 475 yuan, significantly lower than ticket prices at Disneyland parks in the US and Europe [3] - Industry experts emphasize the importance of continuous updates in theme park operations, including new attractions and events, to attract visitors and justify ticket price adjustments [3]