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贝壳惠居王拥群:轻资产托管模式的核心驱动力是服务和效率

Core Insights - The 2025 China Housing Rental Development Forum highlighted the significant impact of the Housing Rental Regulations on the industry, providing strong policy momentum for compliance and high-quality development [1][7] - Experts emphasized the milestone significance of the regulations in clarifying the status of rental enterprises, expanding housing supply paths, and promoting service standardization [1][2] Group 1: Opportunities and Market Changes - The introduction of the regulations presents three key opportunities for the industry: clarifying the independent identity of rental enterprises, broadening housing supply paths, and driving service upgrades [2] - The market is experiencing three notable changes: a diverse tenant demographic, a predominance of decentralized housing facing quality issues, and a shift in landlords' rental motivations towards professional management [2] Group 2: Strategic Positioning and Business Model - The "Big Rental Era" is characterized by marketization, specialization, and diversification, with Beike Huiju proposing four value propositions to align with policy directions and market demands [2][3] - Beike Huiju's rental strategy integrates into a broader framework, leveraging a 20-year network and data infrastructure to meet the housing needs of a diverse population [3][4] Group 3: Service Innovation and Operational Efficiency - The "Beike Peace of Mind Rental" model focuses on service quality rather than traditional profit margins, offering transparent management and comprehensive tenant services [5][6] - This model enhances operational efficiency through a digital management system and collaboration with ecosystem partners, aiming to optimize the rental experience for both landlords and tenants [6][7] Group 4: Regulatory Alignment and Industry Transformation - The regulations establish a legal foundation for the rental industry, clarifying the operational norms and development direction for rental enterprises, which aligns with Beike's service-oriented approach [7] - Beike's innovative practices exemplify the industry's shift from compliance to quality service, demonstrating a successful response to regulatory requirements and market needs [7]