Ge Long Hui A P P·2025-08-25 06:20Core Viewpoint - The report from Dongwu Securities indicates that Semir Apparel's revenue for the first half of 2025 was 6.149 billion yuan, a year-on-year increase of 3.26%, while the net profit attributable to shareholders was 325 million yuan, reflecting a year-on-year decrease of 41.17% [1] Financial Performance - Revenue for Q1 and Q2 of 2025 showed a year-on-year change of -1.93% and +9.04% respectively, while the net profit attributable to shareholders for Q1 and Q2 decreased by 38.12% and 46.29% respectively [1] - The company declared an interim dividend of 0.15 yuan per share, with a payout ratio of 124.32% [1] Strategic Focus - The company is undergoing a retail transformation centered on consumers, with ongoing investments in channel structure optimization, brand image enhancement, and digital capability development [1] - Short-term profit pressures are expected due to increased spending on brand building and new store openings, but these efforts are aimed at establishing a foundation for long-term healthy growth [1] Market Position - As a leading player in both casual wear and children's clothing, the long-term value of the company is considered noteworthy, maintaining a "buy" rating [1]