淘宝闪购饿了么官宣保障激励计划 行业首套制服将免费提供百万骑士

Core Insights - The article highlights the comprehensive upgrade of benefits and incentives for urban riders by Taobao Flash and Ele.me, including subsidies for pension and medical insurance, new uniforms, and support for education [1][2][4]. Group 1: Insurance and Subsidies - The initiative marks the first nationwide coverage of pension and medical insurance subsidies for riders, with a minimum subsidy of 50% for stable riders and full coverage for team leaders and honorary riders [2]. - The program will initially launch in ten cities, including Wuhan and Nantong, by October, with plans to expand nationwide by the end of the year [2]. - Additional protections include "new occupational injury" insurance and free "heatstroke insurance" for all riders [2]. Group 2: Orange Plan - The "Orange Plan" aims to reward reliable urban riders and provide support for education, with increased funding for scholarships and assistance for families facing hardships [3]. - The plan will raise the maximum aid for families in crisis from 30,000 to 50,000 yuan, and expand medical assistance for 29 severe illnesses [3]. - A charity initiative involving Alibaba and Ant Group employees has been launched to support the Orange Plan, with over 2,300 participants already registered [3]. Group 3: Professionalization of Riders - The new 2025 autumn uniform, designed in a racing style, represents a significant step towards the professionalization of urban riders [4]. - Approximately one million riders will receive new uniforms, helmets, and delivery boxes for free [4]. - The company plans to invest nearly 100 million yuan to enhance safety rewards and upgrade rescue products for riders [5]. Group 4: Growth Metrics - Since the launch of Taobao Flash, the monthly active rider count has increased by 181% year-on-year, with part-time riders growing by 236% [5]. - The number of riders earning over 10,000 yuan in July has tripled compared to the previous year, indicating a growing ecosystem in the delivery sector [5]. - The transition from "riders" to "urban knights" reflects a broader movement towards skilled, socially secure, and respected service industry roles [5].