四川梓潼：以“名”塑品，让乡村振兴“活水来”

Core Viewpoint - Sichuan Mianyang Zitong County is innovatively implementing the "Rural Famous Action" to create a unique rural development path, recognized as one of the first 24 counties in China to promote typical experiences nationwide [1] Group 1: Name Optimization and Cultural Promotion - Zitong County is enhancing rural name management through a structured naming process, resulting in the collection of 205 special names and the identification of 301 unnamed locations [2] - The county has adopted an "Internet + Name" model to ensure comprehensive mapping of rural roads and points of interest, with 930 points of interest and over 2,500 nameplates established [2] - Cultural storytelling is being promoted through the publication of a name story collection and the production of promotional videos, enhancing the visibility of local culture [3] Group 2: Economic Empowerment and Community Benefits - The "Name + Industry" initiative is fostering economic growth by integrating local agricultural products with cultural branding, leading to increased income for farmers [4] - The "Name + Culture" approach is revitalizing historical landmarks and enhancing community identity through infrastructure projects [4] - The "Name + Smart" strategy is improving public services by digitizing name information and enhancing community engagement [4] Group 3: Collaborative Efforts - The government is leading the initiative by forming a dedicated leadership group and allocating 2 million yuan for the project, ensuring coordinated efforts across departments [6] - Social collaboration is being encouraged through community engagement and cultural storytelling initiatives, involving local volunteers and content creators [6] - Businesses are contributing by developing creative products that highlight local culture, thus enhancing community participation and economic benefits [7]