Core Insights - The report highlights the top ten preferred brands and the fastest-growing brands in the Chinese market, with Hengan Group's brand, Heartfelt, being the only brand in the household paper industry to appear on both lists, achieving a consumer reach of 552 million [1][2][3] - The report emphasizes the importance of "consumer reach" as a key metric, reflecting brand penetration and purchase frequency, which are crucial for understanding market dynamics in the fast-moving consumer goods sector [2][3] Brand Performance - Heartfelt has established itself as a leader in the household paper industry, with a consumer reach growth rate of 14.5%, bringing its penetration rate close to 70% [3] - The brand's strategic initiatives, including the introduction of 100% virgin wood pulp labeling and emotional marketing campaigns, have contributed to its strong market presence and consumer loyalty [2][3] Market Trends - The report indicates that the dual drivers of penetration and purchase frequency are essential for brand growth in the Chinese market, with a notable shift towards integrating online and offline channels [2][3] - Future strategies for Heartfelt will focus on consumer insights, product innovation, and emotional value to meet the increasing demand for health-conscious products [3]
纸品唯一！心相印蝉联消费者十大首选品牌和增速前十品牌双榜