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南都,中国一级广告企业!
Nan Fang Du Shi Bao·2025-08-25 07:18

Core Points - The Guangdong Southern Metropolis Daily Co., Ltd. has been awarded the "Level 1 Advertising Enterprise - Comprehensive Service Category" trademark, making it the only institutional media among the 49 Level 1 advertising enterprises in China [1][3] - The evaluation of advertising enterprises is organized by the China Advertising Association, categorizing them into four main types: Comprehensive Service, Media Service, Design and Production, and Digital Marketing [2][3] - The Level 1 Advertising Enterprise standard is highly regarded for its rigorous evaluation process, assessing various aspects such as operational scale, personnel quality, service level, industry influence, and social responsibility [3] Comprehensive Service Category - The Comprehensive Service category focuses on providing a full range of advertising services, including market research, brand communication planning, creative design, public relations activities, media planning, and advertising effectiveness evaluation [3] - The core competitiveness of enterprises in this category lies in their ability to offer integrated marketing planning and comprehensive advertising communication services [3] Recent Achievements - The company has received several awards, including the Gold Award at the 2023 Broadcast Television Convergence Media Marketing Innovation Competition and recognition as the Best Integrated Marketing Institution at the 7th DMAA International Digital Marketing Awards [8][16] - The company has also been recognized as one of the "Top 30 Growth Cultural Enterprises in 2024" and has received accolades for its innovative marketing cases [8][9] Strategic Development - The company is focusing on enhancing its influence and marketing capabilities through a strategic path of "consolidating influence and strengthening marketing power," leveraging its advantages in intelligent media [7][16] - It is actively expanding into diverse new media businesses while maintaining its core operations in traditional media, aiming to create a unique and recognizable path for media transformation [7][17]