Qi Lu Wan Bao Wang·2025-08-25 07:34Core Insights - The 6th Shandong Sports Goods Expo successfully concluded, featuring a total exhibition area of 36,000 square meters and attracting 476 sports enterprises and over 1,200 brands [1][2] - The event drew 36,700 visitors from 125 cities across 34 provinces, significantly boosting related industries such as dining, accommodation, transportation, and shopping [1][2] - The expo emphasized the integration of sports with technology, culture, tourism, and international trade, aiming to create a comprehensive sports industry ecosystem [2][4][5] Exhibition Overview - The expo was co-hosted by the Shandong Provincial Sports Bureau and the Linyi Municipal People's Government, featuring 1,508 standard booths [1] - Six major exhibition areas were set up, including smart fitness equipment, outdoor sports gear, and sports education equipment, showcasing a full industry chain [1][3] Activities and Events - A total of 12 supporting activities were held, including the Shandong Provincial Sports Industry Association meeting and various training sessions [2] - The 6th China Sports Intelligent Manufacturing Innovation Competition awarded multiple projects, highlighting advancements in sports technology [3] Integration and Collaboration - The expo promoted the "Sports+" integration development concept, enhancing collaboration between sports, commerce, culture, and tourism [2][4] - Various promotional activities were conducted, including the "2025 Shandong Sports Consumption Season" and partnerships with local tourism resources [4] International Trade and Market Expansion - The expo targeted the "sports going global" trend, featuring an international trade display area and facilitating connections with international e-commerce platforms [4][5] - An international procurement meeting attracted 126 overseas buyers from 38 countries, creating opportunities for exhibitors to expand into international markets [5] Marketing and Promotion - The event achieved extensive promotion through various channels, including social media and traditional media, resulting in a total exposure of 290 million times [6] - The presence of 259 influencers and significant online engagement highlighted the event's reach and impact [6]