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Core Points - The launch of the first uniform for the food delivery industry by Taobao Flash Sale and Ele.me marks a significant upgrade for the industry and a new recognition of the rider profession [1][3] - Approximately one million active riders will receive the new uniform, helmet, and delivery box for free, indicating a substantial investment in rider welfare [1][3] - The new uniform features a racing suit design, emphasizing both functionality and a professional image for urban riders [1][5] Summary by Categories Uniform Design and Features - The new rider uniform incorporates a racing suit style with a streamlined design, showcasing the brand colors and logos of over 20 Alibaba brands [3][5] - The uniform is made from high-performance 3L composite fabric, which is windproof, breathable, and water-resistant, exceeding national standards [5] - Unique features include an information pocket for emergency details and a waist bag that serves as a medical safety kit, enhancing rider safety [5][6] Rider Welfare and Support - Taobao Flash Sale and Ele.me announced an upgraded incentive system for riders, including a 50% or higher social security subsidy and special protections [1][8] - The "Orange Intent Plan" aims to provide comprehensive support for riders, including educational assistance for their children and increased rewards for safe riding [8][9] - The companies have invested over 20 million yuan in support for sick riders and their families, establishing a community incentive system to encourage public service [9] Community Engagement and Recognition - Riders were actively involved in the design process of the new uniform, providing feedback that was incorporated into the final product [6] - The recognition of riders as "urban knights" reflects their growing importance in urban service and community support roles [9] - The increase in rider numbers and their contributions to community safety and assistance highlights their evolving role in modern urban life [9]